About SHFT
Midlife changed the rules. Your support should change, too.
SHFT Coaching helps women understand what’s happening across their hormones, metabolism, strength, habits, and wellbeing—so they can stop chasing isolated solutions and start moving forward with clarity.
Meet Zen Burgos, Founder of SHFT Coaching
Zen Burgos, MAPP-CP, NBC-HWC, is a midlife women’s coach, educator, author, and speaker with more than 25 years of experience in health, fitness, and behavior change.
Her work brings together coaching psychology, behavior change, menopause and metabolic education, strength, nutrition, and evidence-informed lifestyle strategies to help women understand something that is too often missed in midlife: these things are connected.
After decades in the fitness and wellness industry—and her own experience navigating the physical and psychological changes of midlife—Zen created SHFT Coaching to give women the integrated support she believed was missing.
Today, she coaches women, educates communities, and speaks to audiences about replacing shame, confusion, and fragmented solutions with science, self-understanding, and a more integrated approach to midlife health.
No woman should have to connect the dots alone.
Why Women Can Trust
SHFT Coaching
Science. Coaching psychology. Decades of experience. And an understanding of what midlife actually feels like.
SHFT was built at the intersection of evidence and real life. Zen’s background spans health and wellness coaching, positive psychology and coaching psychology, menopause, nutrition, strength and fitness, behavior change, media, and more than 25 years of working with people who are trying to make meaningful change.
The goal isn’t more information. It’s helping women understand what matters, connect the pieces, and actually use what they know.
Credentials & Expertise
National Board Certified Health & Wellness Coach (NBC-HWC)
Master’s of Applied Positive Psychology – Coaching Psychology
Certified Menopause Coaching Specialist
Precision Nutrition Certified
Certified Personal Trainer
Author, Speaker & Educator
25+ Years in Health, Fitness & Behavior Change
Former Bravo TV Celebrity Trainer
AUTHOR OF WEIGHTED
Understanding the True Burden of Your Unmet Needs and How That Affects Your Weight Loss
#1 New Release on Amazon
Speaking & Workshops
Bringing the SHFT message beyond coaching.
Zen speaks to women, organizations, and community groups about menopause, metabolism, behavior change, and why midlife health requires a more integrated approach.
Her talks combine science, coaching psychology, practical strategies, and real-world experience to help women replace “What’s wrong with me?” with a much more useful question:
“What is my body telling me—and what can I do next?”
Signature topics include:
Menopause & Metabolism
Strength & Healthy Aging
Behavior Change
Midlife Wellbeing
The Integrated SHFT Approach
Why SHFT Is Different
Midlife health doesn’t happen in separate little boxes. Neither should your support.
Hormones can affect sleep. Sleep can affect appetite and energy. Stress can affect behavior. Muscle influences metabolic health. Nutrition affects far more than weight. And knowing what to do doesn't automatically make behavior change easy.
That’s why SHFT brings the pieces together.
Strength — Build and preserve the strength and muscle that support health, function, metabolism, and confidence.
Hormones — Understand the changes happening in midlife and learn when lifestyle support may be enough—and when clinical care may be appropriate.
Fuel — Use nutrition to support metabolic health, body composition, energy, and the life you actually live.
Thrive — Apply coaching psychology and behavior-change strategies so healthy actions become something you can sustain.
You don't need another isolated solution. You need help seeing the whole picture.
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